Coming JANUARY 2026
Grow or Fold
Transform Yourself in MidLife & Beyond
Life lessons from a creative entrepreneur
Matt Ross knows a lot about professional and personal transformation. After 20 years as an executive in the media business, Matt made a profound shift. He tapped into his unique toolkit and built two of the most innovative arts education businesses in the world.
Despite these professional headlines, it has been a long and challenging road for Matt from a broken, middle-class household in Queens, NY. While navigating a career shift that resulted in the launch of a startup at age 50, Matt found himself in personal crisis and surrounded by dysfunction, disability and addiction. These profound challenges forced him to deal with the compelling question that hits all adults at some point: Grow or Fold?
How Can Grow or Fold Help You?
In Grow or Fold, Matt demonstrates how systematic life changes are much easier to achieve when you deploy the techniques that are required to move past what he describes as the “dysfunctional safe zone.” It starts with taking an inventory of the key components of your life and deploying a process that can help you overcome your hurdles, prevent premature decline and maximize your success and happiness.
Grow or Fold is a profound story of awakening your enthusiasm for change. This book will help you rethink and reset your priorities and will guide you through a plan to redefine your future. Along the way, you will be inspired by Matt’s stories and become more connected with what drives you. Inevitably, this book will help you to become better prepared for the constantly evolving landscape that is the journey of life.
Media & Press
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For Speaking Engagements
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For Press Inquiries
[email protected]
To Host Matt on Your Podcast
For Speaking Engagements
[email protected]